Cult of Uncool

The purpose of the Street Greens marketing campaign is to advertise vegetables as a hot new trend, yet refrain to promote them from a health oriented perspective.

Our ingenious idea is a sticker of the Street Greens logo that is placed on different types of vegetables, similar to how Dole labels their crop products. The placement of these stickers over the sticker labels of vegetable production companies, reminds the consumer that all vegetables are cool, regardless of origin or producer.

Our apparel items incorporate images of either vegetables or recognizable street themed objects.

Our message is humorously promoted through our magazine ads by substituting vegetables for objects associated with self-destructive or socially destructive behavior that is often present in the "live life in the fastlane" lifestyle.


Ingenious Idea


















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Magazine Ads